Your audience belongs to you
Every ticket, every visit becomes a face you recognise. The Audience Builder turns an address list into an audience you really know — and that stays yours long after the event is over.
The problem
Your audience disappears the moment the event ends
The tickets are sold, the night was full — and the next morning you have a list of email addresses, but no audience. Who was here for the first time? Who always comes? Who hasn't been here in a long time? The Audience Builder turns this list into people you recognise — and into a relationship that's yours.
01What the Audience Builder can do
Bring your audience with you — you don't start from zero
The guided import takes you step by step: existing contact lists, exports from your old system, newsletter subscribers — all of it in, GDPR-clean and with no data chaos.
A step-by-step guide instead of guesswork
Existing contacts brought over in minutes
GDPR-relevant points to note included
02What the Audience Builder can do
Tags, notes & history — what's written between the lines
Every contact is more than an email address. Keep track of what matters: the VIP guest, the journalist, the regular with the wheelchair seat. You'll never walk into your next message blind again.
Your own tags for everything that matters to you
Notes right on the contact
Full history: which events, which messages, which purchases
03What the Audience Builder can do
Segments you build once and that maintain themselves
Regulars, first-time visitors, lapsed guests — define your segments once, and the Audience Builder keeps them up to date automatically. Whoever buys for the third time today moves into your regulars on their own.
Segment by event, behaviour and spend
Keep themselves up to date — no manual upkeep
Usable directly in Campaign Manager
04What the Audience Builder can do
Audience Insights — the one number that counts
Is your loyal audience really growing, or are you going in circles? Audience Insights show you whether first-time visitors turn into returners — the most honest metric an organiser can have.
Is your loyal audience growing? At a glance
Development over time instead of a snapshot
Even deeper with Insights
Step 1 in the Entrello process: Understand
Understanding is just the beginning
The Audience Builder is the first step in the Entrello process. Once you know who's sitting in your house, you can reach the right people, win them over — and learn from every event.
Fits with it
What you need next
Event marketing
Campaign Manager
You know your audience now — now reach them. Email and social from one place.
Learn more →Event marketing
Wallet & Push
Membership cards in the wallet and push notifications — the channel no one takes away from you.
Learn more →Event marketing
Insights
See what your work brings — down to the question of which campaign sold which ticket.
Learn more →
Turn buyers into your audience
Start free in minutes — import contacts, build segments, get to know your audience. Today.