See what your work brings
Newsletter, social, Google Ads, Meta Ads, discount codes, tracking links: every action is measured — and shown where it happens, right inside the Campaign Manager. With Entrello ticketing, all the way down to which campaign sold which ticket.
The problem
You see numbers. But not what sold
Open rates here, likes there, ad spend in the next account, ticket sales somewhere else — but which impulse actually filled the house? Entrello measures every action and shows the result right on the campaign. Not in a report you have to go looking for.
01What Insights can do
No extra dashboard
Insights isn't a separate place you have to go to. It sits where the campaign sits — in the Campaign Manager, right on the timeline. The heatmap shows you when something created movement. One click on a cell shows you what caused it.
Numbers on the campaign instead of in a separate tool
Heatmap across the timeline: when reach and sales happened
One click into a cell — channel, campaign, result
Wed 4 Jun · Newsletter
- Tickets sold
- 148
- Opened
- 62%
- Clicked through
- 24%
02What Insights can do
Email: traceable down to the detail
Sent, delivered, opened, clicked — and then further. A heatmap over the email layout shows you how it was read and which section got attention. And you see it not only as a rate, but per recipient: who opened, who clicked what, and who the mail never reached.
Heatmap over the email layout — what was read and what was skipped
Delivered, opened, clicked: down to the individual recipient
Whoever wasn't reached becomes visible instead of invisible
What worked flows into the next template
- Delivered
- 2 431
- 98%
- Opened
- 1 574
- 64.7%
- Clicked
- 612
- 25.2%
- Not reached
- 49
- bounced
Read heat per block
Blocks in this email
- Header image
- Headline and text
- Call to action
- Image with text
- Footer
Links in this email
- Maya LindqvistOpened 3× · programme linkClicked
- Tomas BergOpened 1× · no clickOpened
- Sofia KernOpened 2× · pricing tierClicked
- Jonas DahlDelivered · never openedSent
- Emma VossMailbox fullNot reached
49 people never got the mail — visible here instead of hidden in a rate.
03What Insights can do
Offline becomes countable too
A poster in the city centre, a programme booklet, a screen in the foyer — normally measurability ends right there. Tracking links from the Link Board get a native QR code that works in print exactly as it does on a display. The scan brings people back to where tickets are sold.
Its own tracking link and QR code per placement
Works on posters, flyers, programme booklets and foyer screens
Clicks and tickets sold per placement — offline becomes measurable
04What Insights can do
Learn instead of guess
What worked this time is the starting point for the next campaign. Insights turns every event into a lesson for the next — the final step in the Entrello process.
Development over time instead of a snapshot
What worked flows into the next event
The honest numbers, no guesswork
What sold?
- Newsletter “Last tickets”
- 148
- Meta Ads
- 92
- QR poster, city centre
- 61
- Google Ads
- 44
- Discount code EARLY25
- 31
05What Insights can do
With Entrello ticketing: attribution down to the ticket
If you also use Entrello ticketing, the loop closes: you don't just see clicks and impressions, but which campaign filled which seat — across newsletter, social, ads, discount codes and QR placements.
Which campaign sold which ticket?
Attribution down to the seat, across every channel
Available only with Entrello ticketing
What gets measured
Every channel in the Campaign Manager delivers its own metrics — and they all end at the same question: how many tickets did it turn into?
Newsletter
Every email sent from Entrello — from dispatch to the ticket sold, including a reading heatmap.
- Sent
- Delivered
- Opened
- Clicked
- Tickets
Facebook & Instagram
Organic posts you planned and published from Entrello.
- Impressions
- Clicks
- Tickets
Discount codes
Which code ended up where — and what it actually triggered.
- Redemptions
- Tickets
Tracking links & QR
Every placement gets its own link — on posters, programme booklets and foyer screens too.
- Clicks
- Tickets
- Source
Google AdsNew
Connect the account, and your planned campaigns and their metrics flow into Entrello.
- Impressions
- Clicks
- Cost
- Tickets
Meta AdsNew
The same for Meta: paid reach next to your organic posts, in one view.
- Impressions
- Clicks
- Cost
- Tickets
Step 5 in the Entrello process: Learn
Learning closes the loop
Insights is the final step in the Entrello process: what you learn from one event becomes the plan for the next.
Fits with it
What you need next
Stop guessing what worked
Start free in minutes — send your first campaign and see, down to the ticket, what it brought.